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For the past 12 years Pollo Real has been New Mexico’s
premier pastured producer, featuring Chicken, Heritage
Turkeys, Ducks, and Farm Fresh Eggs. Pollo Real is currently
farming the famous French Label Rouge breeds of chickens:
Red Ranger and Gourmet Black.
Label Rouge is a procedure and protocol
used for the production of
gourmet chicken used in France since
1960. Both the sanctioned breeds
and the procedures produce a superior
tasting bird that is vividly distinguishable
from conventionally raised
chicken. Label Rouge requirements
include: approved genetics, non-medicated
feed, no animal by-products,
no growth stimulants, no de-beaking,
fed organic grains, raised outdoors on organic pastures,
minimum life span of 12 -14 weeks, on-farm processing and
rigorous testing standards for viruses and diseases
Perhaps the most important of these requirements is genetics.
The Label Rouge process uses slow-growing birds that
take at least three months to reach maturity in contrast to
the six weeks allotted for industrial hybrids.
These hearty and active birds tend to
range far and thrive as they graze in the fresh
pastures at Pollo Real. Living longer and growing
outdoors, the chicken not only
has an improved flavor but a firm
and pleasing texture as well.
Pollo Real’s French Label Rouge
Chicken are exclusively available at
La Montanita Food Co-ops, at the
Santa Fe Farmers Market, and at
Santa Fe’s finest restaurants. Pollo
Real now has created a C.S.A. (Consumer
Supported Agriculture) in
Santa Fe. A CSA fosters a healthy
relationship between farmer and consumer
with many benefits to both.
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